In B2B, the invoice often goes to accounts payable. The person who paid is not the person who worked with you. A review request to ap@ is usually ignored.
Steps
Skip AP inboxes. Don't send to ap@, billing@, invoices@ or accounting@ addresses.
Use the main contact. Keep the buyer or project contact as the primary email on the customer in QuickBooks.
Ask when paid in full. For B2B, payment can come weeks after delivery. A paid-in-full trigger still works, and the job is fully closed.
Keep it personal. Use the contact's first name and your business name.
Ask every customer. Don't filter. Don't offer rewards.
Do it automatically
InvoiceStars skips AP and billing inboxes and asks the right contact when a QuickBooks Online invoice is paid in full.
FAQ
Why do B2B review requests fail?
They often go to an accounts-payable inbox instead of the person who worked with you.
Can B2B businesses get Google reviews?
Yes. Any business with a Google Business Profile can ask its customers for reviews.
Who should I ask for a B2B review?
The person who worked with you on the job, such as the buyer or project contact.